We treat you like
you’d treat you.

In 2013, after years of partnership, Discover asked us to help them launch a new card and new campaign that would leverage their best in class customer service as a way to tell their product stories. The resulting “We Treat You Like You’d Treat You” work ran for nine years. Basing a campaign on the Golden Rule has legs, but finding so many actors that had look-a-likes (yes, they are different actors performing live together on back-to-back sets) took a lot of work.