Live from New York…

There’s more than one way to impact culture. SNL doing a parody of your campaign is one of the more nerve-racking ways. In March of 2019, we received an urgent call from our clients telling us that Saturday Night Live was doing a parody of our long-running campaign that night. It was a stressful couple of hours, but we couldn’t have been happier with their interpretation of our work as imagined by Jordan Peele and his popular horror movie “US”. The avalanche of free impressions, PR firestorm and the “connection” to IP we could never have afforded helped calm a lot of nerves.