At the outset of the pandemic, we were approached by AmeriSave Mortgage to help them with a brand refresh and their first-ever advertising effort. Their existing branding was created by the founder on the back of a napkin. They needed a lot of help and they needed it quickly. They came to us because of our GEICO work so we simultaneously did a complete modern rebrand and created a TV campaign, all in a few months. The results were pretty eye-popping. The work we did was attributable to a record $23 Billion in sales with a 780% increase in purchase transactions year over year.