Juntos Imparables

The Martin Agency believes that when you impact culture, you impact sales. In addition to creating the Proudly Unstoppable campaign, we also looked for other ways to spike the campaign into culture. So we asked global reggaeton superstar, J Balvin to write us a song. Not about logistics or weekend delivery, but about the unstoppable community he is a big part of, Latinx entrepreneurs. And then we unleashed it on TikTok to help amplify our campaign supporting Latinx-owned small businesses, earning a metric ton of PR buzz along the way.