Proudly Unstoppable

As a sub-campaign, we also developed Proudly Unstoppable as a way to connect with and support small business owners from the underserved communities who had been hit particularly hard by the pandemic. The efforts included grants, visibility, advertising support and for the first time in the 115-year history of the company, space on the Express packaging was given to artists from these communities. They used this canvas (millions of boxes that travel the globe) to express themselves, share their stories and support their communities.