Yes or No

Toward the end of 2019 Discover asked us to help them with a problem that had been plaguing the brand for decades, the misperception that Discover wasn’t widely accepted. The plan was to correct the record AND remind people that Discover is one of the only companies to have no annual fees at all. Our solution was a simple one-two punch of split 15-second spots designed to run at the beginning and end of a commercial pod. They liked our idea so much that they decided to run it on the Super Bowl.