Be Unstoppable
The core of the work we do for UPS is the Be Unstoppable Campaign. Aimed at small businesses, the lifeblood of the global economy, the campaign crosses all digital touchpoints from display, paid and organic social, OLV, audio, sponsorships and PR. It encompasses brand activations to finely targeted RTB communications in countries across the globe.
Unstoppable Social
In 2021, I led the newly formed Organic Social team for UPS at Martin. This was a small but scrappy group of makers who helped create a new voice for the brand on their social channels and helped push UPS to places they hadn’t been before.
