Be Unstoppable
At the heart of our UPS work is Be Unstoppable, a global campaign built for small businesses, the people out there making it happen. It runs pretty much everywhere: social, video, audio, sponsorships, PR, big brand activations and highly targeted work across the globe. Basically, if there’s a way to reach a small business, we’re probably there.
Unstoppable Social
I also led the newly formed Organic Social team for UPS at Martin. This was a small but scrappy group of makers who helped create a new voice for the brand on their social channels and pushed UPS to places they’d never been before.
